louis vuitton objets nomades invitation
The Louis Vuitton Objets Nomades is an exclusive furniture collection with multiple pop up stores in various different locations. Since its creation in 2012, the Louis Vuitton Objets Nomades collection has invited renowned designers to imagine creative, functional and innovative furniture and objects, which are then elegantly crafted using Louis Vuitton’s savoir-faire. With this specific invitation, I am targeting the launch of the pop up store located in Milan, Italy. The invitation is intended to be specially delivered to the recipients, and to be used for display purposes as well at the event itself.
Page 1 of Invitation
Page 3 of Inviatation
Complementary Star Book (intended as a takeaway, decorative gift included within the invitation)
Page 2 of Invitation
Invitation card
Invitation sleeve
The design approach was inspired by the elegance of Louis Vuitton’s classic patterning, which is taken from each unique piece of furniture included within the line. This is then merged with photography of the pieces, intended to only focus on the innovative and experimental forms of the furniture. The color palate is taken specifically from the line as well, and meant to have a very classic and chic appearance.
The folding designs and patterns are meant to heighten these factors, and bring a sense of the innovation and experimental concept of the line into a physical form. The invitation package includes the brochure itself, along with a sleeve made from suede leather, as well as a Hungarian map fold book. The Hungarian map fold book is used for an extra keepsake and decorative purposes for the recipient.