During the 2023-2024 football and basketball seasons, Oklahoma State University's football coach, Mike Gundy, and basketball coach, Mike Boynton, review each game's performance at the Stillwater RibCrib during their radio show, "The Coaches Show." In a testament to RibCrib’s partnership with OSU, I have crafted a distinctive RibCrib x OSU identity that is dedicated to rallying behind Oklahoma State University Athletics throughout the football and basketball seasons. This identity encompasses a spectrum of deliverables including digital display advertisements, shirt designs for in-store staff, stickers, limited edition RibCrib cup, as well as flyers, window clings, banners, and promotional cards.
HOME OF THE OSU COACHES SHOW
Web Ad for the Mike Gundy Radio Show
Illustration & Products
With these illustrations, my aim was to fully embrace and depict the rich cowboy heritage that both OSU and RibCrib embody. As an Oklahoma State fan and graduate myself, I eagerly embraced this creative challenge. My vision for the cup design was to craft a celebration of Oklahoma State and RibCrib imagery by blending the essence of both entities into a harmonious whole. As for the shirt design, the goal was to create a bold and dynamic piece reminiscent of the iconic letter-press prints that originate from Nashville Show Prints. Incorporating halftone textures added depth and character, elevating the design to a whole new level.
I aimed to produce compelling and visually striking flyers, window clings and banner designs for the Stillwater RibCrib. The deliverable was to ensure effective communication of our message to entice patrons to join us for the live experience. Drawing inspiration from the charm of letter-press posters, the final designs blend a touch of imperfection with clean, bold, and dynamic graphics that create an engaging visual narrative, capturing the essence of the event.
Print MATERIALS
Chandler Hospitality Group Creative | Marketing Direction: Sean Ferguson | Creative Direction: Stephen Treadwell | 2023-2024 - Illustration, Print Media, Identity