Grass Pass is Deepwell’s solution to a loyalty system. While other dispensaries use point systems, Deepwell opted for a punch card. I was asked to design a reel for the lobby screens promoting the Grass Pass punch card to increase awareness. Similar to the other lobby screen reels, I always enjoy experimenting with new motion design techniques, and this one was no exception. I wanted to experiment with bold gradients and really see how far I could elevate the brand through motion.